The Role of Evaluative Conditioning in Attitude Formation
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چکیده
In this article, we address how attitudes are acquired. We present evaluative conditioning (EC) as an explanation for attitude formation and attitude change. EC refers to changes in liking due to pairings of affectively meaningful and neutral stimuli. We discuss four different theoretical accounts of EC and outline current issues and avenues for future research.
منابع مشابه
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تاریخ انتشار 2011